Proud to support LBS with the ‘Wobble Your Bobble’ campaign
At Print Inc, we are lucky to work with many companies from a variety of industries – and it is even more special when those companies are local success stories. We recently worked LBS Builders Merchants on their ‘Wobble Your Bobble’ campaign which has since been shortlisted for Marketing Initiative of the Year at the BMJ Awards.
LBS is a family-run builders merchant founded in 1931, now in its third generation. As one of the leading independent builders’ merchants in South Wales, LBS currently boasts 50 branches and 500 staff and is continuing to grow. The company provides a comprehensive range of building materials for the DIY, self-build, developer, roofing and civil engineering industries.
Our relationship with LBS has spanned around a year, and before working with us, they would typically use companies from further afield while looking for the best price. Now LBS has made a conscious effort to support local companies to cater to their sustainability aims, and came on board with us, at Print Inc, in November 2022.
The scope of our work involved its ‘Wobble Your Bobble’ social media campaign. The aim of the winter campaign was to raise brand awareness across South Wales. Customers were invited to upload photos and videos of themselves wearing LBS branded bobble hats and tag LBS using the hashtag #wobbleyourbobble to win a festive hamper.
There were six hat types constituting each sub-brand of LBS: LBS Builders Merchants, LBS Kitchens & Bathrooms, Total Plumbing, LBS Roofing Supplies, LBS Civils & Drainage, and Talbot Timber. The LBS acrylic hats were chosen as this fabric provides warming properties similar to wool, without the use of animal materials and is REACH (Registration, Evaluation, Authorisation and restriction of Chemicals) Certified. The order of 4,000 bobble hats was embroidered at our factory in Crosshands using our REACH Certified sustainable thread supplier. Our chosen threads are also manufactured using the most ethical and environmentally friendly processes, through a responsible supply chain. It also included biodegradable or recycled packaging. We also ensured that our direct-to-film supplier opted for an eco-friendly, water-based ink, further reducing the impact on the environment.
Lois Smith, LBS Marketing Manager, said:
“The resulting products for our ‘Wobble Your Bobble’ campaign were fantastic. Print Inc was more than happy to go above and beyond. The customer service was outstanding. Because of the distance from our head office, the ability to pop in and double-check the mock-ups and threads in person was such a bonus for us, as well as the sustainability implication of using a local company. We hope to continue to work with Print Inc for all our future endeavours.
“Though cost is important to us, working with a local company is far more effective and accessible, which is paramount. Our previous suppliers were based on the opposite end of the country and were chosen based on cost alone.
“Print Inc took care of the whole order process, from design to picking and packing to cater to our individual branches. The campaign has been shortlisted at the BMJ Awards for Marketing Initiative of the Year, and we cannot thank Print Inc enough for their involvement.”
Angela Windsor, our founder, said:
“We are extremely pleased to have had the opportunity to work with a company like LBS. As a growing workwear and embroidery company, winning contracts such as this is a testament to the dedication and hard work of our team and reinforces our capability and output levels to prospective clients.
“LBS really pioneered the importance of working and supporting local companies along with their strong commitment to sustainability, values which align with ours. The ‘Wobble Your Bobble’ campaign was a huge success, demonstrated by LBS being shortlisted for Marketing Initiative of the Year at the BMJ Awards, which we wish them all success in.
“We are extremely proud to be an ongoing supplier of LBS and look forward to continuing to provide workwear for them, and other local and national companies who want to employ sustainable practices.”